Make sure all your leads are followed up - Focus on most productive leads - Get the most from your marketing budget

Manage your leads effectively with CRM

You probably get leads from many different sources such as your Web Site, Yellow Pages, Local Press Advertising, Word of Mouth, Recommendations and if you have them, even from your company's vans.

A CRM (Customer Relationship Managment) system helps you to manage communications with individuals and companies throughout your entire relationship with them - from Lead to Customer.

Do you know how well each type of lead works for you?

Some leads are free, some cost a lot... but if you are the same as most companies we talk to, you do not know how well each type of lead performs.

This usually means you are spending too much for leads that do not work and not enough for those that do.

Are you sure all your leads are being followed up?

Even if you manage the leads yourself, unless you have a system in place, it is very easy to forget about leads, particularly if the initial contact results in a follow-up call weeks or even months later.

By managing your leads effectively, you reduce the risk of losing business and giving poor service. We cover the whole of Herts including Bishops Stortford, Chelmsford, Harlow, Hertford, Ware, Stevenage and surrounding areas.. Call Julie on   or julie.thompson@imcompany.biz to see how we can help you improve your lead-to-customer conversion rates.

Get more from your sales and marketing budget

So having a system to make sure all leads are effectively managed will make a massive difference to the return you get on your marketing budget - for example you can:

• Measure the conversion rate of leads to sales from each source - this means that you know how much you have to spend on marketing for each sale you make - you will be surprised at the difference: some leads are free and others can cost thousands of pounds
• Track the progess of each lead - this means that you can be sure that all leads are being followed up... so you can be sure that the maximum return is achieved once leads are created 
• Focus sales effort on the best leads - by qualifying your leads and managing them through a CRM system, you can focus your precious sales effort on the leads most likely to buy... greatly improving your sales efficiency

and if you have several sales people, it will help you identify the best performers and make sure you share their secrets with the whole team.

Free CRM Consultation

If you'd like us to help you find out more about how a CRM system could help your business, please call Julie on   or julie.thompson@imcompany.biz to arrange your FREE consultation.