Website Visitors - Increase Visibility - Improve Conversion Rate

Web Site Visitors

There are two important things you need to focus on when it comes to making your website work for you:

1. The number of visitors - getting as many visitors as you can to see your site
2. Visitor "conversion rate" - ensuring that as many of those visitors as possible get in touch or buy your products.

The best way to increase the number of visitors to your site is by optimising for the search engines. Search engines find sites selling the same products or services as you, but if other competitor sites are optimised better than yours, then potential customers will simply not see your site at all.

The best way to increase your "conversion rate" is to work on the content (text and images) and structure (the pages and how they are laid out) of your site.

To see how we can help with all aspects of this, call our local expert based in Bishops Stortford, and who also covers Bishops Stortford, Chelmsford, Harlow, Hertford, Ware, Stevenage and surrounding areas.. Julie can be contacted on   or julie.thompson@imcompany.biz, and will be delighted to evaluate your current website for FREE, and tell you how we can improve the performance of your web site.

What is a Search Engine Optimisation?

Search engine optimisation is the process of finding ways of being more compatible with search engines, with the goal to have a better position in the results of a search conducted on-line through a search engine, such as Google. When people search using a search engine, the sites that appear at the top of the front page attract more visitors to their site and therefore generate more sales. There are many things you can do to your site to “optimise” for Google and others.

Why is Search Engine Optimisation important?

Search engine optimisation is really important if you want your website to be found by potential clients. Without optimising your site there is a high chance that you will have a much lower number of visitors to your site.  Obviously the more visitors to your site that find what they are looking, the greater the level of sales generated for your business.

How time consuming is Search Engine Optimisation?

If done correctly in the beginning, you will save a vast amount of time in the long run. There are many features within our infrastructure that automate the process. We go into full detail of the techniques and tools during our training courses.  Once your site is fully optimised it’s then just a matter of monitoring your position in Google for your keywords and keeping an eye on your competitors. How often you do this depends on how competitive your market is and how competitive you wish to be.

If you do not have the time or inclination to spend the time optimising your site yourself, we have a team of experts who will be able to do this for you. Contact Julie today on   in our Bishops Stortford office for more information, or a FREE consultation. 

What steps do I need to take?

There is no one single thing that will make a huge difference, however there are several small steps that done correctly will have a massive impact for your site when done together. Some examples are:

• Keywords
  • Selection of keywords by careful research and analysis using various tools
• Title descriptions
  • Title page descriptions that tie in with the selected keywords
• Links from high page ranked sites
  • Entry in the internet marketing company’s directory for higher ranking on search engines
• Descriptive domain name
  • Domain name description that ties in with selected keywords
• Site map
  • Automatic creation of site map to help search engines find all your pages
• Affiliate marketing
  • Agreeing a link exchange with other related businesses
• Email marketing
  • Contact prospects to drive more visitors to your site
• Pay-per-click marketing
  • Using keywords as basis for pay-per-click marketing

the internet marketing company’s  websites are optimised for the most popular search engines, by automatically generating search engine-friendly URLs, headers and titles.  This allows you to focus on your content and your business.  If your business requires higher levels of visibility on the web, then the internet marketing company offers added value services for advanced search engine optimization. Our Bishops Stortford office covers Bishops Stortford, Chelmsford, Harlow, Hertford, Ware, Stevenage and surrounding areas. and all of Herts. Contact Julie on  , your local SEO consultant, to identify how we can help improve the performance of your website and therefore help you to grow your business.